New Markets and Old: The Link Between the Housing Market and the Stock Market
Tom Vass
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Economic Commentary:The WSJ reported yesterday that the housing market prices declined, and in the same story, mentioned a decline in business investments for equipment, as if these two economic factors were related. (Existing-Home Sales Climb, But Prices Show Record Drop by Rafael Gerena-Morales and Michael Corkery, November 28, 2006 2:41 p.m.)Â
They quoted a Mr. Lereah, who helpfully provided the logical link between house sales and the rest of the economy. While the improved sales pace could help prevent job losses in industries heavily tied to housing, such as furniture and mortgages, Mr. Lereah said “the wealth effect of housing right now is certainly turning negative,” because of the price declines.Â
The Economic Impact of Housing
The comment by Mr. Lereah is important because it describes the interindustry, income multiplier effect of housing on other sectors of the economy, notably furniture and mortgages. When a new house goes up, the new owner goes to HomeDepot, and buys new stuff for the house. A dollar spent in housing creates an income multiplier effect in the existing marketplace for furniture.
Mr. Lereah, and the WSJ also provide another clue about the relationship of housing to other sectors of the economy through a relationship that many economists call the wealth effect. Mr. Lereah is quoted as saying the wealth effect is turning negative.Â
A Closer Look At The Economic Impact of the “Wealth Effectâ€
MOF is skeptical about the theoretical importance of the so-called “wealth effect.†Melissa Griggs, a reporter in Florida writes about the most obvious economic effect of the wealth effect. (Sellers can only wait as market for homes tightens, November 29, 2006).
 She reports that, “Gertrude Butler, 75, and her husband Arnold, 77, have been trying to sell their house since April, dropping the price twice, so they can move back to Delaware to be near their family. But, Butler said, “If we don’t sell this house, we won’t be going anywhere.”Â
The Butlers have dropped their price $12,900 in seven months. They started out asking $289,900, dropped to $284,000 last summer and now are asking $277,000 for their three-bedroom, two-bath, lakefront home in the Cypress Cove subdivision.
If a family is prohibited from moving to Delaware because they cannot sell the house in Florida, what exactly is the economic effect on the rest of the economy of their dreams deferred?
Two Pictures: Both Scary For Different Reasons
The Federal Reserve Bank in St. Louis adds a graphic dimension to the WSJ linkage between the housing market and the decline in business investments. Click link to see graphic.  http://research.stlouisfed.org/fred2/series/DGORDER/Custom?cs=Medium&crb=on&cf=lin&cosd=2000&coed=2006-10-01&seid2=+%3CEnter+Series+ID%3E&cg=Go Â
 Click link
 http://research.stlouisfed.org/fred2/series/PERMIT/Custom?cs=Medium&crb=on&cf=lin&cosd=2000&coed=2006-10-01&seid2=+%3CEnter+Series+ID%3E&cg=Go Existing Demand In Existing Markets vs. Future Demand in Future Markets
In any 6-month period of time, current expenditures affect the income multiplier effect in existing markets. This is the primary economic effect of housing on the rest of the economy. There is some tortured logic between what happens today in the housing market, and what happens today in the stock market.
But, getting to the understanding is not worth the effort, and would involve adding “airy-fairy†non-priced variables, like the “wealth effect,†to get to the logical conclusion. Future Markets
The future stock market prices are based on economic demand that does not exist today, and on future markets that are not yet created. No matter how important Mr. Bernake thinks inflation is, the Fed is powerless to influence innovation and investments that create future economic demand and future markets.
Two Types of Future Markets
As economic growth in America declines, corporate leaders are looking for new markets. For example, the Chairman of General Electric Co., the world’s second-biggest company by market value, said revenue from developing countries will increase by about 15 percent this year, buoyed by demand in India and the Middle East. “We see huge demand,” Chairman John Rice said in a Nov. 14 presentation to investors in Italy.
Mr. Rice is describing a new market for his company, but it is not the type of new market that has the biggest economic impact on the American economy. What he hopes is that rising incomes in India in the future lead consumers to buy more of his existing goods and services.
The future economic demand in as-yet-uncreated†markets in America for products that do not yet exist is vastly more important than the market Mr. Rice is talking about in India.
Why Business Investment Is Critical to America’s Future Economic Success
Most of the investments made by business for new equipment are to support existing products in existing markets. Some small portion is designed to enhance technological innovation in new products. The statistical evidence does not distinguish very well between these two types of investments.Investing in the stock of companies making the investments to create future products for uncreated future markets would make a lot of financial sense. Old markets, and old stock prices tend to decline over time, just as the economic statistics are now describing.
The stock market today  is at a historical top, and there is nothing underneath it to prop it up.
While the second picture on declining new housing is exciting, it is not really significant to the economic future of America.
The other picture of declining business investment is more important and much more significant than anything the Fed chairman says about inflation.
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